In the world of beauty, clean and nontoxic makeup is gaining significant popularity, as consumers become more conscious of what they’re putting on their skin. From parabens and sulfates to artificial fragrances and phthalates, many traditional makeup brands are loaded with chemicals that could potentially harm the skin or overall health. Thankfully, the beauty industry has made strides in providing makeup options that are free from these harmful ingredients. In 2025, drugstores are offering a wide range of clean and nontoxic makeup brands that are not only affordable but also effective and safe for your skin.
If you’re looking for makeup that is kind to your skin, the environment, and your budget, these 9 clean and nontoxic makeup brands sold in drugstores are an excellent starting point. They offer products made with safe, natural ingredients and cater to various skin types and concerns.
1. Burt’s Bees
Why We Love It:
Burt’s Bees is a well-known brand for its commitment to clean, natural beauty products. The brand has expanded its lineup over the years to include makeup that is free from harmful chemicals like parabens, phthalates, and synthetic fragrances. Burt’s Bees uses natural ingredients like beeswax, botanical oils, and minerals to create makeup products that are gentle on the skin while delivering excellent results.
Key Features:
- Made with natural ingredients like beeswax, mineral pigments, and botanical oils.
- No synthetic fragrances or chemicals.
- Affordable and accessible at most drugstores.
Best Products:
- Burt’s Bees Matte Lip Crayon: A smooth, hydrating lip crayon available in a variety of shades.
- Burt’s Bees Goodness Glows Foundation: A nourishing foundation with a dewy finish, ideal for normal to dry skin.
Price Range: $8–$18
Where to Buy: Burt’s Bees
2. Alima Pure
Why We Love It:
Alima Pure is a standout in the world of clean beauty. Known for its commitment to pure, natural ingredients, the brand offers a range of makeup that’s free from synthetic chemicals, fillers, and parabens. Alima Pure’s products are lightweight, buildable, and are made to give a natural, radiant finish. Its mineral makeup formulas are free from gluten, dairy, and soy, making them a great option for sensitive skin.
Key Features:
- 100% natural and cruelty-free.
- Focuses on mineral-based, lightweight formulas.
- Free from parabens, sulfates, and synthetic fragrances.
Best Products:
- Alima Pure Satin Matte Foundation: A buildable mineral foundation that provides full coverage without looking heavy.
- Alima Pure Luminous Shimmer Blush: A soft blush with a luminous finish, perfect for a healthy glow.
Price Range: $20–$40
Where to Buy: Alima Pure
3. Physicians Formula
Why We Love It:
Physicians Formula is a beloved brand that’s known for its hypoallergenic and nontoxic makeup formulas. The brand is committed to creating makeup that is safe for sensitive skin, and it avoids harsh chemicals like parabens, phthalates, and synthetic fragrances. Physicians Formula’s makeup products often feature nourishing ingredients like coconut oil, kakadu plum, and other botanicals.
Key Features:
- Hypoallergenic and dermatologist-tested.
- Free from parabens, phthalates, and synthetic fragrances.
- Great for sensitive skin.
Best Products:
- Physicians Formula Butter Bronzer: A cult-favorite bronzer that’s infused with hydrating butters for a smooth, natural finish.
- Physicians Formula Organic Wear Mascara: A clean mascara made with organic ingredients to define and lengthen lashes.
Price Range: $8–$15
Where to Buy: Physicians Formula
4. RMS Beauty
Why We Love It:
RMS Beauty is a high-performance clean beauty brand that uses organic, wildcrafted ingredients in its makeup products. RMS Beauty is known for its commitment to clean formulas and luxurious textures. Their products deliver flawless, radiant results while avoiding harmful chemicals like parabens, sulfates, and phthalates. Although RMS Beauty is generally sold at higher-end retailers, it’s also available at many drugstores.
Key Features:
- Uses organic, wildcrafted, and non-GMO ingredients.
- Free from harmful chemicals and artificial additives.
- Cruelty-free and sustainable.
Best Products:
- RMS Beauty “Un” Cover-Up Concealer: A creamy, buildable concealer that provides a flawless finish without feeling heavy.
- RMS Beauty Lip2Cheek: A versatile product that can be used on both lips and cheeks, providing a natural, dewy flush.
Price Range: $20–$45
Where to Buy: RMS Beauty
5. W3LL PEOPLE
Why We Love It:
W3LL PEOPLE is a clean beauty brand that combines natural ingredients with effective formulations. Known for offering clean makeup that works for various skin types, W3LL PEOPLE focuses on using plant-based ingredients and botanical extracts. Their products are free from parabens, synthetic fragrances, and phthalates, making them ideal for those with sensitive skin or environmental concerns.
Key Features:
- Uses plant-based ingredients and botanicals.
- Free from parabens, synthetic fragrances, and phthalates.
- Cruelty-free and vegan-friendly.
Best Products:
- W3LL PEOPLE Bio Tint Multi-Action Moisturizer SPF 30: A tinted moisturizer with SPF that provides coverage while nourishing the skin.
- W3LL PEOPLE Expressionist Volumizing Mascara: A natural mascara that adds volume and length to lashes without clumping.
Price Range: $15–$35
Where to Buy: W3LL PEOPLE
6. Eminence Organic Skin Care
Why We Love It:
While Eminence Organic Skin Care is primarily known for its luxurious skincare, it also offers a stunning collection of clean makeup products. Their makeup line is created with organic, plant-based ingredients that nourish the skin while providing long-lasting wear. Eminence’s commitment to sustainability is also reflected in its eco-friendly packaging.
Key Features:
- Made with organic, plant-based ingredients.
- Free from parabens, sulfates, and synthetic dyes.
- Focuses on both skincare and makeup in one.
Best Products:
- Eminence Organic Skin Care VitaSkin Illuminating Primer: A glowing primer that hydrates and preps the skin for makeup.
- Eminence Organic Skin Care Stone Crop Whip Moisturizer: A light moisturizer with a refreshing stone crop extract.
Price Range: $30–$70
Where to Buy: Eminence Organic Skin Care
7. ILIA Beauty
Why We Love It:
ILIA Beauty is a leader in the clean beauty movement, offering makeup products made from organic ingredients and free from toxic chemicals. The brand is known for its modern, multi-use products that provide both beauty and skincare benefits. ILIA offers a wide range of makeup products that are both sustainable and effective, making it a go-to for those looking for clean beauty options.
Key Features:
- Made with organic, plant-based ingredients.
- Free from parabens, sulfates, and phthalates.
- Vegan, cruelty-free, and sustainable packaging.
Best Products:
- ILIA True Skin Serum Foundation: A lightweight foundation that provides buildable coverage while nourishing the skin.
- ILIA Limitless Lash Mascara: A clean mascara that lengthens and volumizes lashes without flaking.
Price Range: $30–$50
Where to Buy: ILIA Beauty
8. bareMinerals
Why We Love It:
bareMinerals is a well-established brand in the clean beauty space, known for its mineral-based makeup. The brand is committed to using clean ingredients and creating formulas that are free from harmful chemicals. bareMinerals products are designed to enhance the natural beauty of the skin while being gentle and non-toxic.
Key Features:
- Mineral-based makeup with clean ingredients.
- Free from parabens, sulfates, and synthetic fragrances.
- Hypoallergenic and dermatologist-tested.
Best Products:
- bareMinerals Original Loose Powder Foundation: A mineral foundation that provides buildable, breathable coverage.
- bareMinerals Gen Nude Lipstick: A range of nontoxic, hydrating lipsticks in a variety of shades.
Price Range: $20–$35
Where to Buy: bareMinerals
9. Honest Beauty
Why We Love It:
Founded by Jessica Alba, Honest Beauty focuses on providing nontoxic, affordable makeup for everyday wear. The brand is transparent about the ingredients used in its products and is committed to using organic, cruelty-free materials. Honest Beauty’s makeup line is free from parabens, synthetic fragrances, and other harmful chemicals.
Key Features:
- Free from parabens, phthalates, and synthetic fragrances.
- Focus on clean, effective products for everyday use.
- Affordable and available at most drugstores.
Best Products:
- Honest Beauty Extreme Length Mascara + Lash Primer: A dual-ended mascara and primer that creates voluminous, long-lasting lashes.
- Honest Beauty Everything Primer: A silicone-free primer that hydrates and preps the skin.
Price Range: $10–$25
Where to Buy: Honest Beauty
Final Thoughts
The rise of clean and nontoxic makeup has revolutionized the beauty industry, and drugstores are now offering more options than ever before. From mineral foundations to hydrating lipsticks, the 9 clean and nontoxic makeup brands listed above are leading the way in offering safe, effective, and affordable products. Whether you’re looking to switch to cleaner options or simply want to explore nontoxic alternatives, these brands provide high-quality products that are kind to your skin and the environment.
