Nontoxic Picks That Are Gentle, Clean, & Mama-Approved
Pregnancy is one of the most beautiful, exhausting, overwhelming, and transformative times in life. Your body is growing a tiny human (superpower!), your skin is probably doing new things, and suddenly, everything you put on your body feels… different. You start reading labels like a detective—because now it’s not just about beauty. It’s about safety.
That’s how I ended up here—sifting through ingredient lists, talking to my OB, and testing product after product. Whether you’re in your first trimester or nursing postpartum, this list is for you. Each of these pregnancy-safe makeup picks is free from known hormone disruptors, parabens, phthalates, synthetic fragrance, and other red-flag ingredients.
And best of all? They actually work—and they’re beautiful.
Why Choose Pregnancy-Safe Makeup?
Many conventional beauty products contain ingredients like retinoids, formaldehyde-releasing preservatives, oxybenzone, and synthetic fragrance—all of which can be risky during pregnancy or while nursing. Clean, pregnancy-safe makeup focuses on:
Nontoxic ingredients
Dermatologist-tested and OB-approved formulas
Soothing botanicals for sensitive skin
Vegan, cruelty-free, and often organic foundations
Now, let’s get into the tried-and-true products I loved enough to wear while growing my little one—and continue to love even after.
9.Pregnancy-Safe Makeup Products We Love in 2025
1.ILIA Super Serum Skin Tint SPF 40
Best for: Daily glow with sun protection
If I had to pick one product to use forever, this would be it. ILIA’s Skin Tint is clean, lightweight, hydrating, and loaded with pregnancy-safe skin-care ingredients like niacinamide, hyaluronic acid, and non-nano zinc oxide for sun protection.
Key Ingredients: Hyaluronic acid, squalane, niacinamide, zinc oxide
Price: $48
Buy: ILIA Beauty
Rating: ⭐ 4.8/5
2. RMS Beauty UnCoverup Concealer
Best for: Natural-looking under-eye coverage
RMS was one of the first clean beauty brands I fell in love with. This concealer is creamy, made with coconut oil and jojoba, and blends like a dream—especially for hormonal under-eye circles or pregnancy breakouts.
- Key Ingredients: Coconut oil, castor seed oil, jojoba oil
- Price: $38
- Buy: RMS Beauty
- Rating: ⭐ 4.6/5
3. 100% Pure Fruit Pigmented® Blush
Best for: A pregnancy glow without chemicals
This is makeup that smells like fruit because… it is. 100% Pure uses real fruit pigments instead of synthetic dyes, and the result is a beautiful, natural flush that feels as clean as it sounds.
Key Ingredients: Fruit pigments, cocoa butter, rosehip oil
Price: $42
Buy: 100% Pure
Rating: ⭐ 4.7/5
4. Beautycounter Think Big All-In-One Mascara
Best for: Volumized lashes without the toxins
Beautycounter is one of the most OB-trusted brands for pregnancy-safe beauty. Their mascara gives great definition without clumping, flaking, or exposing you to harmful ingredients.
Key Ingredients: Shea butter, rice bran wax, jojoba esters
Price: $27
Buy: Beautycounter
Rating: ⭐ 4.5/5
5. Kosas Cloud Set Setting Powder
Best for: A smooth, blurred finish
This setting powder is weightless and made with bamboo stem extract and passionfruit leaf to keep your makeup in place all day—without drying your skin out. I used it throughout pregnancy when my skin was constantly changing.
Key Ingredients: Bamboo stem extract, Chinese peony, passionfruit leaf
Price: $35
Buy: Kosas
Rating: ⭐ 4.6/5
6.Saie Dew Blush Liquid Cheek Blush
Best for: A dewy flush on no-makeup days
This soft, buildable liquid blush adds just the right amount of pigment and glow. It’s perfect for tired skin days when you want to look alive but not overly made-up (hello, first trimester fatigue).
Key Ingredients: Glycerin, evening primrose, mulberry extract
Price: $25
Buy: Saie
Rating: ⭐ 4.7/5
7.Tower 28 ShineOn Lip Jelly
Best for: Nourishing lip color with a glossy finish
I wore this through every stage of pregnancy. The formula is safe, vegan, and so hydrating. It’s not sticky at all, and every shade is flattering. My go-to was “XOXO”—a soft pink.
Key Ingredients: Apricot kernel oil, raspberry seed oil, rosehip oil
Price: $16
Buy: Tower 28
Rating: ⭐ 4.9/5
8. Han Skincare Cosmetics Bronzer
Best for: Safe, sun-kissed warmth
This natural bronzer gives a believable, beachy glow without any shimmer overload. Plus, it’s packed with antioxidants and soothing oils—safe enough for pregnancy and postpartum.
Key Ingredients: Rice powder, cocoa powder, acai oil
Price: $18
Buy: Han Cosmetics
Rating: ⭐ 4.5/5
9.Juice Beauty Phyto-Pigments Ultra-Natural Mascara
Best for: Plant-based lengthening
A lesser-known gem, this mascara uses plant-derived pigments and organic base ingredients. It’s gentle on eyes, great for contact wearers, and doesn’t smudge even during hormonal crying spells (been there).
Key Ingredients: Aloe juice, rose hydrosol, vitamin E
Price: $24
Buy: Juice Beauty
Rating: ⭐ 4.4/5
Final Thoughts: Clean Beauty You Can Trust
During pregnancy, everything shifts. From our sense of smell to our sense of self. Makeup becomes more than makeup—it becomes comfort. Familiarity. A ritual to ground you. Choosing safe, clean makeup doesn’t mean sacrificing beauty. In fact, it often enhances it—because you’re treating your body with love.
Every product on this list has been vetted, tested, and adored by real women, including our team. They’re safe enough to use during pregnancy, effective enough to keep post-baby, and beautiful enough to wear every day.
You deserve to feel like yourself—maybe even a little more radiant than usual.
