This review is not sponsored and is based solely on my personal experience.
I Wanted To Love My Hair Again
There’s something oddly emotional about our relationship with our hair. For me, it’s always been complicated—some days I loved the volume, other days I’d stare at the frizz, the oil, the breakage, and wonder what I was doing wrong.
After years of drugstore shampoos, salon experiments, and dabbling in the “clean beauty” aisle, I finally hit that point where I thought: there has to be something better. I wanted a routine that was thoughtful. Personalized. That felt like it was made for me, not just for “curly” or “dry” or “colored” hair in general.
That’s when I found Prose.
I’d seen the brand on Instagram—those sleek bottles with minimalist labels, the promise of “custom formulas,” and people swearing it changed their hair forever. I was skeptical, but also curious enough to try. And honestly? I’m so glad I did.
The Customization Process Felt… Therapeutic?
Before you even touch a bottle, Prose has you fill out a deep-dive consultation online. It’s like therapy for your scalp.
They ask about:
Your hair goals (volume, shine, curl definition, less shedding, etc.)
Your daily habits (do you air dry or blow dry?)
Your local environment (humidity, pollution, hard water—yes, they ask for your zip code)
Your stress levels, diet, and lifestyle
At first, I laughed. What does stress have to do with shampoo? But the more I answered, the more I realized—this isn’t about treating hair problems in isolation. It’s about understanding your whole self.
That alone made me feel cared for. Heard. Human.
What Came In My Prose Box
After my consultation, I received three full-size products with my name literally printed on each label (a cute touch that made me feel a little fancy):
Custom Pre-Shampoo Scalp Mask
Custom Shampoo
Custom Conditioner
They also included an ingredient glossary breaking down what each component does and why it was included in my formula. For example, my shampoo had:
Collagen for strength
Apple cider vinegar to balance pH
Oat lipid to calm inflammation
Wakame seaweed extract for moisture retention
Everything was sulfate-free, silicone-free, and vegan. Plus, I opted for a “botanical” scent, which turned out to be this dreamy, spa-like blend of eucalyptus, basil, and lavender.
Week 1: Immediate Impressions
On the first wash, I noticed something I hadn’t felt in years—a clean scalp without the squeaky dryness.
My hair felt light, not stripped. My scalp felt soothed, not tight. The pre-shampoo scalp mask gave me a mini spa moment before hopping into the shower, and the shampoo lathered just enough to feel satisfying, even though it’s sulfate-free.
No itching. No redness. Just clean, calm, and fresh.
Week 2: A Strange Transition
Here’s the honest truth: by week two, I wasn’t sure if I loved it.
My hair looked shinier, yes, but also a little flatter than usual. I missed the fluffy volume I was used to (even if it came with frizz). It took some adjusting to a gentler formula that didn’t rely on heavy surfactants.
But here’s the thing—Prose warns you about this. There’s a “transition phase” for your scalp to rebalance. And they were right. I held on. I trusted the process.
Week 3: The Turnaround
This was when the magic started.
My hair was officially out of detox mode. Suddenly, I was seeing:
Less oiliness between washes
More defined texture (hello, subtle waves!)
Significantly less shedding in the shower
A cool, natural shine I hadn’t seen since college
And the scent? Still heavenly. It lingered gently for hours post-wash.
Week 4: A New Hair Ritual
By the end of 30 days, my hair looked and felt like mine again. Not weighed down with product buildup, not brittle or dry from overwashing—just balanced. And that was the word that kept coming to mind: balanced.
The scalp mask became a favorite weekend ritual, especially after stressful days. I’d massage it in, leave it on while I did dishes or made coffee, and rinse it out before my shampoo. It felt healing. Like I was finally taking care of myself again—not rushing, not reacting, but truly tending to something.
What I Loved
✅ Personalized ingredients made just for me
✅ No irritation or harsh chemicals
✅ Elegant packaging + recyclable bottles
✅ Smells divine without artificial fragrance
✅ My hair stayed cleaner longer between washes
What I Didn’t Love
❌ It’s pricier than drugstore brands
❌ You have to wait a week or so for shipping
❌ The detox phase can be awkward—requires patience
Is Prose Worth It?
If you’re looking for a quick fix or a miracle overnight, Prose might not be your go-to. But if you want a personalized experience that respects your whole body, your environment, and your unique texture—then yes, I believe it’s worth the investment.
After 30 days, I’m not just keeping my subscription—I’m upgrading it. I just added their custom hair oil and dry shampoo to my next order.
Because once you feel what it’s like to be seen by your shampoo, it’s hard to go back.
Final Thoughts
Haircare, like skincare, is personal. Emotional. Intimate.
Prose didn’t just clean my hair—it gave me back a little piece of myself. A ritual to return to. A reason to slow down and say: “Hey, you matter. Let’s take care of you.”
And for me? That’s the real beauty.
